Kokui Menswear
How a premium Vietnamese menswear brand automated their entire Instagram sales process — and closed sales while they slept.
Background
A brand built on precision. Brought down by volume.
Kokui (@kokui.vn) is a premium classic menswear brand based in Vietnam, known for their raw denim and signature suông-draped silhouettes. Every piece is designed to fit with a very specific proportion logic that their customers — detail-obsessed men who know exactly what they want — absolutely love.
But that attention to detail created a customer service problem. Sizing for suông cuts is not standard. Customers constantly reached out through Instagram DMs asking highly specific questions: "I'm 178cm and 72kg, boxy or suông for the black denim?" The right answer required understanding the brand's unique sizing philosophy, not just pointing to a chart.
Their team was handling hundreds of these conversations manually. Response times slipped. Conversions suffered. And the founder was spending hours each day as a personal stylist in a DM inbox instead of building the brand.
The Solution
An AI stylist that speaks fluent Kokui.
Kokui deployed a BeeBlast Sales AI Agent directly inside their Instagram DMs. The process of building it was as precise as their garments — we trained the AI on Kokui's exact brand voice, their full sizing chart, and the nuanced logic behind how their suông cuts differ from standard fits at different heights and builds.
The result is an agent that acts like an elite personal stylist. Within seconds of receiving a DM, it asks for height and weight, analyzes the customer's body type against Kokui's internal fit logic, and recommends the exact size — with the same confident, editorial tone the brand is known for. No hedging, no generic advice. Just a clean recommendation and a direct checkout link.
The agent operates 24/7, which means a customer who discovers Kokui at midnight while scrolling Instagram gets the same premium experience as someone who DMs during business hours. The founder wakes up to completed orders — not a queue of unanswered questions.
"Our customers expect a premium experience. The AI agent consults on suông-draped proportions perfectly, mimicking our brand voice down to the exact styling tips. It closes sales inside DMs while we sleep."
